"All my life I hated my name, but now it's OK," says Bruce Boxleitner of Scarecrow and Mrs. King. "When you're a little kid, other kids go, 'Brucie, Brucie,' if you know what I mean." It's a great name these days, thanks to Boxleitner and fellow Bruces Willis and Springsteen. Springsteen needs no introduction, and Willis wouldn't either if he'd wise up, says Boxleitner. "I don't know why he doesn't do interviews. Maybe he thinks he doesn't know how. I would suggest that he learn. That I-can't-talk-to-the-press thing can work against you." So far it hasn't hurt Willis, who costars with Cybill Shepherd in Moonlighting. In fact, it has worked rather well: The more closemouthed Willis is, the more reporters report about him. And when he finally does talk, they fall all over themselves to report about that. In the meantime, there's no shortage of Bruce quotes, because Boxleitner has a big mouth and no reservations about using it. Name your subject. Here's Bruce on Phil Donahue: "I almost wanted to deck him. He was trying to say that actors are manipulated. I'm a human being, I can say yes or no. I can say, 'You're fired, (unprintable word).' " On his TV show: "I don't think our show is any more than we give you — an hour of escape. I don't pretend that it's any more than that."

Thanks, Claudia!